What is the Salzburg Academy?

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The Salzburg Academy on Media and Global Change


The Salzburg Academy on Media & Global Change brings together top undergraduate and graduate students from around the world for three weeks every summer. Faculty and deans from more than a dozen different universities across the globe participate in the Academy, giving lectures and acting as mentors to small teams of students.

The Salzburg Academy is conceived to answer two of the most pressing questions of our time: “How do news media affect our understanding of ourselves, our cultures, our politics?” and “How can we use media to better cover global problems and to better report on possible solutions?” 

In lectures, discussions and small group sessionstudents and faculty work together to create a series of curricular products around the connections among global media, freedom of expression, and civil society — what the Academy calls "Global Media Literacy."  

What Media Can Change

Each summer, a number of globally recognized academics, journalists, authors, actors, scholars, and educators visit the Salzburg Academy.  Visitors who have spoken to the Academy include:

  • Daniel Barenboin, Conductor
  • Lorraine Branham, Dean, Journalism School, Syracuse University, US
  • Mattias Dopfner, Bertelsmann
  • Richard Ford, Author
  • Stephen Jukes, Dean, Media School, Bournemouth University, UK
  • Anthony Kennedy, Associate Justice of the US Supreme Court
  • Sir Gilbert Levine, Conductor
  • Dana Priest, Reporter, Washington Post
  • Vanessa Redgrave, Actor
  • Tom Stoppard, Playwright
  • Peter Sutherland, Chairman, BP/Goldman Sachs

Following each summer's session, the Academy's university and other partners collaborate in a range of shared projects focused on media’s roles and responsibilities in the public consideration of global issues. Global Media Literacy and Freedom of Expression are at the core of the Academy's agenda.  To hear students from the first Salzburg Academy session talk about what they created and experienced click here or the photo to the right.

Academy students and faculty study and live at the Salzburg Global Seminar’s home, the world-renowned Schloss Leopoldskron, celebrated as an historic center of scholarship — as well as the movie “home” of the Von Trapp family in “The Sound of Music.”  

The Salzburg Academy on Media & Global Change is an initiative of the Salzburg Global Seminar and the International Center for Media and the Public Agenda.  The Salzburg Global Seminar is an independent, non-governmental organization that for 60 years has convened imaginative thinkers from different cultures and institutions to solve issues of global concern. The International Center for Media and the Public Agenda (ICMPA) is an academic institute for media and public policy teaching and research based at the University of Maryland’s Philip Merrill College of Journalism and affiliated with the University's School of Public Policy.