Media Ethics

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Motivate media to better cover news by communicating expectations for accuracy, fairness and transparency

Part Two of The Global Media Literacy Curriculum emphasizes Freedom of Expression as articulated in Article 19 of the Universal Declaration of Human Rights.

The MOTIVATE framework is the third section in Part Two.

The lesson plans in Part Two highlight the connections between media literacy and civil society and inform individuals about the importance of exercising their human right to freedom of expression.  Part Two of the curriculum teaches individuals

  • to defend media in their oversight of good government, corporate accountability and economic development;
  • to promote civil society by themselves becoming a responsible part of the communication chain; and
  • to motivate media to better cover news by communicating to media their expectations for accuracy, fairness and transparency.

Click on any of the topics at right to read the MOTIVATE lesson plans.

A core part of the MOTIVATE framework is the conducting of research studies. The Salzburg Academy research studies compare and contrast global news coverage, teaching student researchers to look critically at individual news sources.

  • Audiences for the studies can use the conclusions to evaluate their own media outlets.
  • Students and teachers can replicate the studies’ methodology and conduct their own, similar studies.

These research studies can also act as ombudsmen for multiple media outlets, demonstrating by comparison the news choices individual news outlets make. Disseminated optimally, media can use the studies’ conclusions to improve their own reporting.

The 2008 Research study

Mapping Global Coverage of the 2008 Beijing Olympics

Curricular purpose:

  • To understand how different media around the globe covered the 2008 Olympics by comparing and evaluating the images, headlines and sub-headlines related to the Olympics published on front pages of newspapers from around the world.

The outcome of the students’ analysis can be found HERE